We develop Sustainable Out-of-box solutions

Extended Reality (XR) Games
as a tool for investigation, assessment, and management in mental healthcare
The app has been designed to break down barriers in understanding and evaluating your mental health and brain functioning, and open up conversations about mental health with the community you play your game with.
You are not just playing the game, but also enjoying and entertaining the whole community, which brings an instant change in your mental situation. No more isolation.
Services Provided
We build innovative solutions to boost your business based on your need and requirements.
Experience Design
We support team to understand experience design for the products with the user being centre of the process.
01.- CONCEPT
- DESIGN
- Development
Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. A single design discipline does not drive experience design. Ideally, the involvement should start right at the conception of the idea. However, we could help you with the evaluation and improvement of the XD at any stage of your product development.
Sustainability
We support organizations in measuring the product impact with sustainability in focus and conceptualizing the strategies.
03.- Environment
- Social
- Economic
Sustainable design is design philosophy where the products developed with keeping in mind the principles of sustainability (environmental, economic and social). Many times, when we develop a product, we get involved in complexities of market, technology and features. Measuring its impact and improving on the product needs a little bit extra support to make this world a better place to live.
Product Design
We support organizations & startups looking at New Product Development right from the understanding the need stage to Design for X.
02.- Ideate
- Innovate
- Prototype
Innovative product design is bringing together user requirements, technology, viable economics, systems requirements, aesthetics and human values. The design team needs to balance the needs of end-users, business goals, and available technology to advance the product development strategy. The exercise may lead to re-focus on other market segments, pivoting from existing core technology competency, or finding other users. It inevitably may lead to a change in human behaviour. We support teams in this journey using our innovative yet detailed product design and development framework.
Strategic Design
We support innovative teams and startups with our strategic design consulting with all help needed in design, technology and business.
04.- Need
- Understand
- Deliver
The VUCA (Volatility, uncertainty, complexity and ambiguity) world that we live in requires businesses to increasingly create opportunity out of the constrained, uncertain, intangible and complex scenarios. The constraints generally help teams to come out with an out of box solutions and achieved by the capability and the capacity to design and re-invent business strategies continuously. The ability and agility of the team to align, steer, and pivot would be the crucial distinction for the enterprises to have the edge over the competition.
We can even take your idea to space! Ready with your idea?
Contact UsThe Squids (Team)
We are a collective from various premier design, business and technology schools focussing on providing design, strategy and innovation consulting with the user being in the centre.
We bring a healthy recipe of clairvoyance with intelligence to solve problems through ideas that reach out, engage and emotionally connect with human touch.
Our Process
We have been working on our innovations and have been translating them into products for over a decade now. During the time we have developed our proprietary process that help s us to keep the things within our purview and deliver the best to our clients.