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Squids Innovation Design

We develop Sustainable Out-of-box solutions

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Teamwork in the loft

Innovative solutions to boost
your creative projects

We help organisations and startup with our Creative thinking and agile processes to come up with innovative solutions for the problems that you are solving.

Our consultants and associates help organizations and startups with out-of-box solutions that look at a problem as a holistic system which considers user, sustainability w.r.t environment, social and economics. We use design thinking approach at every step and prefer an agile process to validate the solutions, enabling organizations to achieve product-market fit.

As a team, we are from various premier institutes of India. Our experience spans across Product Design, Experience Design, Product Development, Systems Engineering, Finance, Business Strategy and Sustainability.

We have worked for products across various domain medical devices, consumer electronics, agriculture, sustainable technologies, renewable technologies, robotics, automobile, footwear, apparels and textile.

Services Provided

We build innovative solutions to boost your business based on your need and requirements.

Experience Design

We support team to understand experience design for the products with the user being centre of the process.

  • Development

Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. A single design discipline does not drive experience design. Ideally, the involvement should start right at the conception of the idea. However, we could help you with the evaluation and improvement of the XD at any stage of your product development.


We support organizations in measuring the product impact with sustainability in focus and conceptualizing the strategies.

  • Environment
  • Social
  • Economic

Sustainable design is design philosophy where the products developed with keeping in mind the principles of sustainability (environmental, economic and social). Many times, when we develop a product, we get involved in complexities of market, technology and features. Measuring its impact and improving on the product needs a little bit extra support to make this world a better place to live.

Product Design

We support organizations & startups looking at New Product Development right from the understanding the need stage to Design for X.

  • Ideate
  • Innovate
  • Prototype

Innovative product design is bringing together user requirements, technology, viable economics, systems requirements, aesthetics and human values. The design team needs to balance the needs of end-users, business goals, and available technology to advance the product development strategy. The exercise may lead to re-focus on other market segments, pivoting from existing core technology competency, or finding other users. It inevitably may lead to a change in human behaviour. We support teams in this journey using our innovative yet detailed product design and development framework.

Strategic Design

We support innovative teams and startups with our strategic design consulting with all help needed in design, technology and business.

  • Need
  • Understand
  • Deliver

The VUCA (Volatility, uncertainty, complexity and ambiguity) world that we live in requires businesses to increasingly create opportunity out of the constrained, uncertain, intangible and complex scenarios. The constraints generally help teams to come out with an out of box solutions and achieved by the capability and the capacity to design and re-invent business strategies continuously. The ability and agility of the team to align, steer, and pivot would be the crucial distinction for the enterprises to have the edge over the competition.


Product Development Specialties

Design + Development + Commercialization

Medical Technology

Our team has experience of creating world-class medical technologies ranging from braces to medical imaging systems.

Leather Technology

Our expert use state of oar techniques to design and develop various products using animal, artificial and bio leathers

Mobile Applications

We help in UI and UX Design for Mobile and Web Application; along with the development of iOS, Android and full-stack development.

Soft Goods

Our team is equipped to design and develop soft goods ranging from Apparels, Protective Gears, Bags, Footwear and various accessories.

IoT & Intelligent Systems

We build innovative, connected & intelligent solutions for products ranging from wearables to home devices and enterprise solutions.

Consumer Products

Building custom solutions for a wide range of products from zipper to the wheel chairs that make life easy for consumers.


The Squids (Team)

We are a collective from various premier design, business and technology schools focussing on providing design, strategy and innovation consulting with the user being in the centre.
We bring a healthy recipe of clairvoyance with intelligence to solve problems through ideas that reach out, engage and emotionally connect with human touch.


Our Process

We have been working on our innovations and have been translating them into products for over a decade now. During the time we have developed our proprietary process that help s us to keep the things within our purview and deliver the best to our clients.

S - Strategise
As part of developing a suitable strategy, the project starts with the understanding of ecosystem which includes all stakeholders, collaborators, partners and most importantly users.

Q - Quantization
We sample the problem in hand and analyze a discrete set of points to understand various gaps, needs and sentiments. We research the market, analyze existing products and uncover valuable insights to build out-of-box solutions.

U - Use Case Analysis
Understanding the users of the product and usage is a very critical part of our process. This allows us to provide users with an unmatched product experience irrespective of hardware or software!

I - Ideate & Innovate
The ideate and innovate process helps us in brainstorming for various concepts. Here we use various design tools to develop concepts that meet all the requirements before we go ahead and consolidate the concepts through a series of user validations leading to the selection of the winner concept in the end.

D - Design & Develop
A product begins to take its form and shape with the sourced primary and secondary data and industry knowledge. We design and engineer the selected concept and translate it into a product.

S - Scale & Sale
As a final step, we ensure that the product designed and developed is supported through the scale-up and sales cycle for understanding the acceptability and future sustenance projects!