We develop Sustainable Out-of-box solutions
Innovative solutions to boost
your creative projects
We help organisations and startup with our Creative thinking and agile processes to come up with innovative solutions for the problems that you are solving.
Our consultants and associates help organizations and startups with out-of-box solutions that look at a problem as a holistic system which considers user, sustainability w.r.t environment, social and economics. We use design thinking approach at every step and prefer an agile process to validate the solutions, enabling organizations to achieve product-market fit.
As a team, we are from various premier institutes of India. Our experience spans across Product Design, Experience Design, Product Development, Systems Engineering, Finance, Business Strategy and Sustainability.
We have worked for products across various domain medical devices, consumer electronics, agriculture, sustainable technologies, renewable technologies, robotics, automobile, footwear, apparels and textile.
We build innovative solutions to boost your business based on your need and requirements.
We support team to understand experience design for the products with the user being centre of the process.01.
Experience design (XD) is the practice of designing products, processes, services, events, omnichannel journeys, and environments with a focus placed on the quality of the user experience and culturally relevant solutions. A single design discipline does not drive experience design. Ideally, the involvement should start right at the conception of the idea. However, we could help you with the evaluation and improvement of the XD at any stage of your product development.
We support organizations in measuring the product impact with sustainability in focus and conceptualizing the strategies.03.
Sustainable design is design philosophy where the products developed with keeping in mind the principles of sustainability (environmental, economic and social). Many times, when we develop a product, we get involved in complexities of market, technology and features. Measuring its impact and improving on the product needs a little bit extra support to make this world a better place to live.
We support organizations & startups looking at New Product Development right from the understanding the need stage to Design for X.02.
Innovative product design is bringing together user requirements, technology, viable economics, systems requirements, aesthetics and human values. The design team needs to balance the needs of end-users, business goals, and available technology to advance the product development strategy. The exercise may lead to re-focus on other market segments, pivoting from existing core technology competency, or finding other users. It inevitably may lead to a change in human behaviour. We support teams in this journey using our innovative yet detailed product design and development framework.
We support innovative teams and startups with our strategic design consulting with all help needed in design, technology and business.04.
The VUCA (Volatility, uncertainty, complexity and ambiguity) world that we live in requires businesses to increasingly create opportunity out of the constrained, uncertain, intangible and complex scenarios. The constraints generally help teams to come out with an out of box solutions and achieved by the capability and the capacity to design and re-invent business strategies continuously. The ability and agility of the team to align, steer, and pivot would be the crucial distinction for the enterprises to have the edge over the competition.
Product Development Specialties
Design + Development + Commercialization
Our team has experience of creating world-class medical technologies ranging from braces to medical imaging systems.
Our expert use state of oar techniques to design and develop various products using animal, artificial and bio leathers
We help in UI and UX Design for Mobile and Web Application; along with the development of iOS, Android and full-stack development.
Our team is equipped to design and develop soft goods ranging from Apparels, Protective Gears, Bags, Footwear and various accessories.
IoT & Intelligent Systems
We build innovative, connected & intelligent solutions for products ranging from wearables to home devices and enterprise solutions.
Building custom solutions for a wide range of products from zipper to the wheel chairs that make life easy for consumers.
The Squids (Team)
We are a collective from various premier design, business and technology schools focussing on providing design, strategy and innovation consulting with the user being in the centre.
We bring a healthy recipe of clairvoyance with intelligence to solve problems through ideas that reach out, engage and emotionally connect with human touch.
We have been working on our innovations and have been translating them into products for over a decade now. During the time we have developed our proprietary process that help s us to keep the things within our purview and deliver the best to our clients.
The Intern (WYSIWYG Program)
A Sustained process of teaching, advising, and helping you grow as a professional, the mentorship program allows you to work on real projects to progress towards goals.